Home > video reviews > Oct 14 – Apple Notebook Event 2008 – New way to build – 2/6

Oct 14 – Apple Notebook Event 2008 – New way to build – 2/6

Apple CEO Steve Jobs introduces the new notebook lineup of Apple. Jonathan Ive talks about how Apple designs and builds notebooks. He continues with the new manufacturing system to build the new notebooks out of a single aluminum body.


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  1. spencersmat
    January 4, 2011 at 1:44 pm

    i love how at 1:30 hes saying how thin and light the macbook pro is when a few months back they introduces the macbook air . lol

  2. mastamase
    January 4, 2011 at 2:13 pm

    jonathan ive is apple.

  3. websuspect
    January 4, 2011 at 2:46 pm

    @ther3volver This is a new evolution in shining your bald witthel head.

  4. amirmot
    January 4, 2011 at 3:11 pm

    @acekingie same here…

  5. DrummerGS
    January 4, 2011 at 3:25 pm

    I love Johnny

  6. theflatearthsociety
    January 4, 2011 at 4:00 pm

    @chiliesontoast in old mac promo vids he has hair and looks even funnier

  7. wnatry69
    January 4, 2011 at 4:31 pm

    wow has he got tyre shine on his head?

  8. iiGerardoii
    January 4, 2011 at 5:14 pm

    i’m not trying to offend him, but his head reminds me a condom.

  9. dametaverse
    January 4, 2011 at 5:47 pm

    i’ve never seen Ive presenting on the stage before!
    niceeee!

  10. premier93
    January 4, 2011 at 6:20 pm

    doesn’t he look like lincoln from prison break?

  11. deeeznuts00
    January 4, 2011 at 6:33 pm

    crapple jokebook

  12. mattdotts
    January 4, 2011 at 6:34 pm

    jony ive is the man

  13. JSantana319
    January 4, 2011 at 6:58 pm

    Same thing I said when I first bought my 15 inch Macbook Pro. What a turn around and difference it made and so much easier to use.

  14. acekingie
    January 4, 2011 at 7:01 pm

    i’m new to mac. one week into my macbook pro and i’m wondering how i ever lasted with windows.

  15. edwin768
    January 4, 2011 at 7:43 pm

    Apple in my opinion the best computer/ notebook maker company in the world hands down Jonathan Ive has some impressive designs specially the new line up of MacBook Pros they’re awesome

  16. CarlitoZzNuilO
    January 4, 2011 at 8:18 pm

    Totally… although osx is my primary OS

  17. Mikeint0sh
    January 4, 2011 at 8:59 pm

    jony ive is born and bred in england,

  18. sparkysmini
    January 4, 2011 at 9:16 pm

    huh…. well right on. being a machinist, i wonder why this wasnt done like 20yrs ago. but hey about time! right on, and just a tid bit, with recycling, injection molding recycles all its plastic, back into the molding process again, and again.

  19. khorshed1227
    January 4, 2011 at 10:14 pm

    buy one , u will love it

  20. Tehguitarnub
    January 4, 2011 at 10:59 pm

    MAC+WINDOWS=Mac/windows computer=AWESOME!!!!!!

  21. sideways24
    January 4, 2011 at 11:30 pm

    Ummmm excuse me, Mr. Jobs!!!!!! Apple doesn’t make NOTEBOOKS!!!! YOU make PORTABLES!!! SHAME ON YOU!!!! SHAME!!!!!!!!!

  22. sacredgeometry
    January 5, 2011 at 12:23 am

    maybe thats why he is such an iconic designer

    peace

    brian

  23. ther3volver
    January 5, 2011 at 12:52 am

    Ive’s head is shiny. The man is a genius.

  24. ChewbacaChunx
    January 5, 2011 at 1:12 am

    nah i think its kinda funny lol. the true travesty is when americans say “that guy has na ENGLISH accent”. thats like saying a chinese man has a chinese accent when hes speaking mandarin or cantonese

  25. chiliesontoast
    January 5, 2011 at 1:19 am

    WOW that jonny guy has a REALLY, shinny head XD

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